By Wendy Gladstein
OK I may be dating myself with the title of this entry, but it’s my longevity in this business that makes me appreciate certain things more than others.
We do win awards from time to time, and that’s always nice. But we don’t spend a lot of time seeking them out. (Frankly, we’re just too darn busy to bother.) But having our work featured in an article in this month’s American Bankers Association Bank Marketing magazine? Now that makes me very, very happy.
The article showcases a branding project we did for Litchfield Bancorp. And it does a decent job of explaining some of the in-depth work that went on before the campaign was ever launched. It was the strategic work that the author was most interested in, and that’s the kind of work that I’m so damn proud of.
So, I’m popping my suspenders and feeling pretty groovy. I’ve got the best team anyone could ask for, the most amiable and collaborative clients, and now, a feature article in a national industry pub! Let’s pop the bubbly!
(download the article in full- marketing_mag)